Of the many important things that contribute to selling a home accurate pricing is the most important. You can have the best staging, spend a ton on advertising, hold open houses every weekend and place directional signs pointing every would be buyer toward your home, however if your home is not accurately priced it will not sell!
I often hear sellers tell me they want to keep their price high and let a buyer negotiate them down. The bad part of this strategy is a typical buyer thinks just the opposite. Motivated buyers know what their comfort level price range is and typically won’t look outside this range. If your home is higher priced than comparative properties with similar characteristics the motivated buyers in the price range your home should be priced in may not even see your home for sale as they browse properties in their range. The buyers that may see your home among others of similar price won’t choose your home because the properties that are accurately priced have characteristics that exceed yours.
Homes priced accurately sell quicker and typically net the seller more money in the long run than those that start out overpriced and are typically reduced several times to bring them to the accurate level.
Hire an experienced REALTOR, they can tell you the price range your home should be priced in. Listen to your REALTOR, you’ll sell quicker and make more money on your sale.
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